Leonard David Institute in Health Economics at Wharton, University of Pennsylvania

Met over breakfast with Prof Daniel Polsky, Prof Kevin Volpp, A/Prof Peter Groeneveld, and Dr Amol  Navathe.

Described fellowship and the themes being explored.

Discussed machine learning loop concept.

Discussed application of behavioural economics in modification of patient (smoking, healthy food, texting while driving) and clinician behaviour.

Dan and Kevin mentioned recent announcements by John Hancock (insurer) and Vitality. Also, innovations with Kroger (supermarket chain).

Dan indicated that they had applied for a grant in big data on the back of previous discussions had between LDI and CMCRC and would be interested in formally collaborating on those projects if they were funded.

Dan recommended a meeting with Curtis Lane in NYC – private equity investments focused on healthcare savings.

Also suggested I attend a presentation by Patrick Conway from CMS Centre for Innovation (but was not available).

Follow up with a second meeting to explore opportunities to collaborate on my return to Philadelphia.

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Fruit and Veg gets a marketing kick… almost

This new campaign almost cuts it for a competent, directionally-correct response to the onslaught of high impact marketing unleashed on the community by the processed food industry.

From: RWJF Blog Post

If Victor Cruz Tells Us to Eat Our Veggies, Will Kids Listen?

Apr 8, 2015, 9:30 AM, Posted by John R. Lumpkin

The Robert Wood Johnson Foundation is proud to be a part of the new FNV campaign, using lessons from the marketing industry to make the healthy choice the easy and cool choice by promoting fruits and vegetables.

As my colleague Alonzo Plough recently pointed out, food and beverage marketing to kids is a big deal. Companies spend billions of dollars a year on advertising to reach young people everywhere they are: watching TV, playing digital games and using apps, and connecting to friends and family on social media―the ways to catch their attention seem to grow day by day.

Companies spend billions of dollars because marketing works. Ads can influence the foods and beverages childrenprefer, purchase, and consume. Even parents can have a hard time seeing through marketing.

That’s why I’m so excited about the launch of FNV.

I was recently at the Partnership for a Healthier America Summit where FNV (which stands for fruits and vegetables) was unveiled—a campaign to put the same promotional muscle behind fruits and veggies as other companies put behind soda, candy, and potato chips.

This video sums it up. New York Giants’ Victor Cruz (a New Jersey native, I might add) is all for apples and tomatoes. Nick Jonas is pushing plums. And Jessica Alba is crazy over beets. All for #TeamFNV. There will be billboards, and hats, and t-shirts. And edgy messages designed to appeal to tweens’ and teens’ instincts to challenge authority and convention.

This reflects a real turning point as we realize that we must apply the best and most creative strategies from the advertising and marketing world to healthier choices. The ads for carrots should be more enticing than the ads for cookies and candy bars. Yes, root for carrots!

The Robert Wood Johnson Foundation is excited to be supporting both the initial launch and an evaluation of FNV’s impact. The campaign is launching nationally and later this spring rolling out in Fresno, California, and Hampton Roads, Virginia, two markets where obesity rates remain high and comprehensive approaches to reversing the epidemic are needed.

Making healthy foods and beverages the affordable, available, and desired choice in all neighborhoods and communities is part of RWJF’s commitment to helping all kids grow up at a healthy weight, no matter who they are or where they live. And it’s absolutely essential to building a Culture of Health. Giving voice to consumer demand for healthy alternatives is a critical part of that process.

Because companies respond to consumer demand. Last month, Burger King became the third of the big three burger chains to take soda off its kid’s menus. Pretty soon, when a parent takes their son or daughter into a McDonald’s, Wendy’s, or Burger King, they’ll see milk, juice, or water on the menu, not soda. That’s another great example of what can happen when we start to demand healthier choices for ourselves and our families.

I was thinking of FNV and these other recent market shifts because this week is National Public Health Week, and today’s theme is “Building Momentum.” I look around and I see a lot of momentum. Soda is leaving kids’ menus, calories are coming off of store shelves, and the healthy choice is getting the potent marketing push. I’m excited about what’s to come.

Quote: The best way to predict the future is to create it

Predicated on one of my favorite quotations, variously attributed to Dennis Gabor, Buckminster Fuller (who gets credit for any quote of truly dubious origins, it seems), or perhaps most credibly, since I found it on the Internet, to a Tweet by Abraham Lincoln: the best way to predict the future is to create it.

Cited by David Katz in this LinkedIn Post

What’s Next for Health Promotion? Reflections, and Resurrections

My mission at the conference, as stipulated by Dr. O’Donnell, was to answer this question he posed: what’s next for health promotion?

The question seemed to invite a prediction, and in that context, my response was: I have no idea. My tea-leaf-literacy is no better than anyone else’s; and, predictably, I can’t seem to find my crystal ball.

But, I thought, there is another context for the question, predicated on one of my favorite quotations, variously attributed to Dennis Gabor, Buckminster Fuller (who gets credit for any quote of truly dubious origins, it seems), or perhaps most credibly, since I found it on the Internet, to a Tweet by Abraham Lincoln: the best way to predict the future is to create it.

Ah, that changes things. Because I do know what I would like to create next for health promotion: the actual promotion of health. What a novelty that would be.

We have known for more than 20 years virtually all we need to reduce prevailing rates of major chronic diseases- heart disease, cancer, stroke, diabetes, dementia, and so on- by as much as 80%. We have learned ever more about it with each passing year, but for the most part, the aggregation of evidence has changed little; serving, instead, to reaffirm what we already knew and append an exclamation mark. And Dan Buettner’s work has iced this well-baked cake with the evidence that what we thought we knew about lifestyle as medicine works exactly as hoped, and predicted, at the level of entire populations- not in the context of randomized trials, but living in the real world.

We could, simply by using what we have long known, add years to lives and life to years, all around the globe. We could, if we chose to turn what we know into what we do, bequeath to our children a future in which dreadful chronic diseases simply don’t happen eight times out of ten.

I am choosing to predict that future, because I have children, whom I predict will in turn have children. I am choosing to predict that future, because I am committing myself fully to help create it.

The effort is called the GLiMMER Initiative. There are many elements to the project, but the first step is the demonstration that there is a massive, global consensus among experts regarding the fundamentals of health-promoting living, including eating. Despite the endless parade of fad diet books; despite the constantly shifting preoccupations with gluten, GMO, meat, wheat, fats and carbs- there is a massive, overlooked consensus about what matters most.

I know this in part from doing my job, and studying the relevant evidence. But I know it from a rather intimate perspective as well. Working in preventive medicine for some 25 years now, I have come to know my highly regarded colleagues around the world. In instances too numerous to recall, I have shared a meal with them.

And we all eat more like one another than any of us eats like the ‘typical’ American. From vegan to Paleo, fat-focused to carb-conscious, the world’s experts eatwholesome foods in sensible combinations. They use common knowledge of fundamentals to care for themselves, and their own families. Meanwhile, the public- hearing only ever of the disagreements that serve to generate morning show segments, new varieties of camouflaged junk food, and the next great dietary fad– is left to languish in the misguided belief that the experts don’t agree.

I’ve heard it countless times. No two experts in nutrition agree about anything. Expert opinion in nutrition changes every 20 minutes.

It’s just not true, and I have proof. A global coalition of over 120 experts (and counting) from more than 16 countries has pledged public support for the same, fundamental principles of healthy eating and living.

More remarkable than the accomplishments and celebrity of those on this council is their diversity. There are, as predicted, devotees of a vegan diet, a Mediterranean diet, and a Paleo diet- willing to endorse the same fundamentals. Yes, they differ, too; but they (we) all have more uniting than dividing us. We agree more than we disagree. The council members are not endorsing one another. In some cases, they may not even like one another. But we have come together just the same- because we all know what’s what.

And what we agree about is all we need to slash rates of chronic disease. What we agree about and have long known is all we need to add years to lives, add life to years, and bequeath to our children a vastly better medical destiny- and life.

So, despite my want of crystal ball or decipherable tea leaves, I predict that the future of health promotion involves the genuine promotion of health. I predict a culture that collectively rolls its eyes when the next fad diet book comes out, because nobody is buying. I predict a culture committed to using what it knows about disease prevention, because every child and parent, every grandparent and friend, recognizes they’ve got precious skin in the game. I predict that we will figure out how to reconcile legitimate academic debate and the relentless pursuit of what we don’t know, with the reliable use of what we do.

I predict it, because we are striving to create it.

These reflections come at a propitious time. Today is Easter, and Passover- celebrations of rebirth, and renewal. My predictions are thus fortified, and my hopes, resurrected.

Besides, anything is possible. Abraham Lincoln said so on his Facebook page.

-fin

David L. Katz, MD, MPH, FACPM, FACP

Director, Yale University Prevention Research Center; Griffin Hospital
President, American College of Lifestyle Medicine
Editor-in-Chief, Childhood Obesity

Follow at: LinkedIN; Twitter; Facebook
Read at: INfluencer Blog; Huffington Post; US News & World Report; About.com
Author: Disease Proof

Gallup-Healthways Well-Being Index

Potential way to measure changes in well-being and attribute them to particular interventions…

http://www.well-beingindex.com/2014-community-rankings

New Report Measures the Well-Being of the Nation’s Most Populous Communities

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A new report from the Gallup-Healthways Well-Being Index® ranks the 100 largest communities in the United States by their comparative well-being. North-Port-Sarasota-Bradenton, Florida, has the nation’s highest well-being, followed by Urban Honolulu, Hawaii; Raleigh, North Carolina; Oxnard-Thousand Oaks-Ventura, California; and El Paso, Texas. El Paso also leads the nation in purpose and physical well-being.

Youngstown-Warren-Boardman, Ohio-Pennsylvania, has the lowest overall well-being in the country, as well as the lowest purpose and social well-being. The four communities rounding out the bottom five in terms of overall well-being are Toledo, Ohio; Knoxville, Tennessee; Dayton, Ohio; and Indianapolis-Carmel-Anderson, Indiana. The state of Ohio has five communities among the ten ranked for lowest overall well-being.

“State of American Well-Being: 2014 Community Well-Being Rankings” examines the comparative well-being of the largest 100 communities in the United States. You can read more about the rankings here and download all the reports here.

The Gallup-Healthways Well-Being Index uses a holistic definition of well-being and self-reported data from individuals across the globe to create a unique view of societies’ progress on the elements that matter most to well-being: purpose, social, financial, community and physical. It is the most proven, mature and comprehensive measure of well-being in populations. Previous Gallup and Healthways research shows that high well-being closely relates to key health outcomes such as lower rates of healthcare utilization, lower workplace absenteeism and better workplace performancechange in obesity status and new onset disease burden.

To discover where other communities — including yours — fall within the rankings, download a copy of the report today. You can also subscribe to content from the Well-Being Index; by subscribing, we’ll let you know when we release new reports and insights from the Well-Being Index.

Meeting : Policy Lab, Childrens’ Hospital of Philadelphia

Met with David and Eli at PolicyLab at The Children’s Hospital of Philadelphia.
  • The pediatric health perspective provides an important prism as it differs from views of adult health in many significant ways:
    • small improvements in child well-being can have significant, positive downstream impacts
    • children are mostly very healthy and aren’t expected to die, so QALYs and DALYs aren’t as relevant
    • social determinants (education, exposure to substance abuse) are significant
  • News of Australia’s recent Cricket World Cup Victory has traveled far.
  • Various US Federal and State government programs are starting to blur boundaries and be more flexible global budgeting so as to catch the less-well defined determinants of health, especially in Vermont, Oregon and Washington (Adverse Childhood Experience data sets and its relationship to toxic stress.
Dr. Rubin is an emerging leader in developing health system and public program innovation to meet the needs of high-risk populations of children. He is an active pediatric/primary care clinician, educator, and mentor for fellows and junior faculty interested in children’s health policy and public health.
Eli Lourie MD
Dr. Lourie has more than 7 years experience with clinical informatics leadership of Electronic Health Record ﴾EHR﴿ systems in both ambulatory and inpatient settings, EpicCare Ambulatory Certification, and is working towards a Masters in Biomedical Informatics. He served as the Medical Director of outpatient information services for the Crozer Keystone Health Network, an ambulatory network of over 50 multispecialty practices. He is active in the practice of Pediatrics at the Network’s pediatric clinic, both in direct patient care providing primary care for infants, children, and adolescents and as the supervising/attending physician for medical students and pediatric residents.